Devise and deliver a money raising imaginative activity or experience for an annual charity fund raiser. The aim is to make as much money as possible in an innovative way.
1. Who was in your group? How did you arrive at your innovative idea. What ideas did you reject, How did the group dynamics work?
In the group, there was George, Louis, Miles and myself. We started off by thinking of ways to bring people together creatively and intellectually. We looked at games that everyone would know and rejected the ones that would have taken up too much space, cost too much and most importantly took too long to take part in.
The suggestion (by George or Louis) of the game of Consequences was agreed upon, but we wanted it to be visually appealing, so we decided to use the story as inspiration for an illustration that we would produce.
After the feedback we received from this idea, it seemed that having to create an illustration from the story ourselves would seem like another separate project to do, so we integrated it into the participation of the stall by allowing people to draw their own images from the story.
2. The initial analysis of the idea and the event:
A story written by different people on a large sheet of paper, which will later be illustrated and shown on a blog, or a publicly accessible online gallery.
We will place a large lined sheet of paper on a wall and charge people per word. We may need to set rules, so the story doesn’t offend. They will be able to access the illustration by following a twitter page or a link that we will either hand out or display for all to see.
Strength: Brings people together and encourages them to imaginative. Humorous. Doesn’t take up too much space. Cheap. Draws the same people back to the stall as new developments in the story occur.
Weakness: Might not be a good story, may be too difficult to illustrate, too short or too long. Could become offensive. People might try to sneak in extra words.
Oppurtunities: Participants bounce off ideas with each other, or become inspired from the story.
Threats: Some people don’t like writing and could exclude them.
Political: It could offend someone, no matter what rules we create.
Economic: The majority of people, for the whole event, would be willing to spend up to £5.00 approximately. It needs to be priced so that they can have numerous turns on our stall without heavily affecting how much left they have to spend on other stalls as well, but it also needs to be priced so that we would make a profit.
Social: Art college students and tutors are naturally creative, so making up a story between different people shouldn’t be too difficult.
Technology: Internet access will be needed to display and access the illustration.
Product: An illustration inspired by a story written by different people.
Price: 5p per word, small transition words are free.
Place: In an art college. Paper on a wall.
Promotion: A sign and online social media.
3. The implementation and costing
People were willing to spend £1.00 on average for each stall. Some people even overpaid, and doubled what we were asking for.
We spent around £3.00 on paper and card.
The projected profit was £10.
Actual profit was just over £8.
We offered customers a chance to be humorous and to show their creativity through intellectual wordplay and illustration skills.
I attracted customers by making eye contact at first, and then introducing the stall to them. Some people weren’t interested, but the ones that were kept coming back and taking part, as they wanted to see and control how the story developed.
Photographs and Diagrams
My role in the creation of the stall was to conduct online social media promotion through facebook and twitter, which I hadn’t done before, I found that I didn’t attract as many people as ones who took part.
In the running of the stall, we all had equal input as we changed over regularly so that we could all take part in the event as well.
When the stall was busy, I was social with those taking part. When the stall was quiet, I was social with people taking part in and running stalls nearby.
Everyone taking part enjoyed themselves, and found the idea behind the stall intriguing. The only problems were that the story was becoming too silly for my personal liking but on the positive side, everyone else found it humorous and there weren’t as many illustrations as I hoped for.
Next time, if I were to run this stall again, I would create a comic/storyboard layout and ask people to illustrate what they write, as opposed to lines and then separate drawings. I feel that this would improve the appearance of stall, attracting more people to take part, thus generating more money.
I have learnt that online promotion is harder to conduct than it seems. I have also learnt how to turn prior theoretical knowledge into practice, and that this knowledge can be applied to any size company or business.